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About us

Image is everything. Now that we spend most of our time online, it’s never been more important to be seen in the non-digital world. We take a comprehensive approach to branding. It’s important to show new, potential and existing customers who you are, what your business represents and how you stand out from your competitors. This is Effective is your go-to partner to achieve this quickly and on budget.

Where we started

We began in 2016 as Effective Imaging Ltd, a well-established family business in the heart of East Anglia with over fifty years’ combined experience in signage and graphics. After seven years building our business across both the region and nationally, in October 2023 we became This is Effective. Our new name reflects our ethos and our values.

What we do

From exterior and interior signageengraving, custom vehicle graphics to branded office wear and promotional merchandise, we will assist you every step of the way to make sure your image is working for you. We deliver exceptional services at competitive prices with offers to suit all budgets.

How we do it

We undertake all our projects in-house by our own team of specialist technicians at our large site in Great Yarmouth. We have invested in professional, industry-standard machinery – wide format latex printers, laser and mechanical engraving machinery, a digital print press, a UV digital printer, along with the latest in direct-to-film transfer printing and industrial embroidery – to ensure that we keep costs as low as possible. As we never pass our customers’ work to anyone else, we maintain control over our production chain. This means we give our customers the most competitive prices both locally and nationally.

All our products and services are customised to every individual customer, which is why you won’t find prices on our website. We will provide you with a free, non-obligational quote for any project.

Contact our friendly and knowledgeable team using our online form and they’ll be happy to assist you.

 

  • Sara Docwra

    Director

    Sara is the Director and Business Development Manager at This is Effective. She is the Ultimate Girl Boss, heading up the Sales Team and making sure things get done on time. She’s your go-to for pricing on your clothing and merchandise. Her favourite product is a personalised diary. She loves anything to do with stationery, all things Disney, travelling and she can’t live without Diet Coke.

  • Katie Docwra

    Sales and Marketing Manager

    Katie supports Sara in the office (think Superhero Sidekick), looks after the social channels and newsletters, and will help you with all your merchandise and clothing enquiries. Need inspiration? Katie will find it for you. She has an obsession with reusable coffee cups, loves a personalised notebook and is the only one in the office that doesn’t play golf.